We take over every stage. You take over the market.

Vitalforce Group unites six specialist divisions into one integrated ecosystem. Across nutraceuticals and cosmetics, we manage the journey from formulation to final delivery with coordinated execution.

OUR VISION

The infrastructure wellness brands are built on.

The health and wellness market is growing fast, yet brands still rely on fragmented suppliers and disconnected processes. We built an integrated model that connects every stage under one roof, enabling faster launches and stronger growth.

Fully integrated infrastructure for health and wellness brand creation.

Fragmented supply chains cost brands time, money, and market position. Here’s what changes when everything runs under one roof.

1

Integration first
A connected system outperforms disconnected vendors. Every division is built to work as one.

2

Speed without sacrifice
We move fast without compromising quality, compliance, or long-term viability.

3

Long-term partnership
We build relationships, not transactions. Sustainable success comes from aligned collaboration.

4

Precision at every stage
From formulation to packaging, every detail matters. We do not cut corners, we refine them.

5

Ambition expected
We operate at a high standard and partner with those who do the same.

Less complexity.
More control.
One group.

Most brands outsource the process. We own it.

In a traditional health and wellness supply chain, a founder works with separate formulators, manufacturers, designers, fulfillment partners, and logistics providers, each with their own timelines and priorities.

 

The result is friction. Delays. Misalignment between what is developed and what is delivered. Packaging that does not reflect the product. Launch dates that slip.

 

This is not the exception. It is the industry norm and it costs brands time, capital, and position.

 

Vitalforce removes that friction. Our divisions are built to operate as one connected system. Formulation informs packaging. Production aligns with fulfillment. Compliance is validated before identity is finalized. This is not a coincidence. It’s the system.

The people behind the group.

A founding team with a shared conviction, that integrated infrastructure builds great brands.

Todd Wijnstekers
Founder & CEO

Leads the group's commercial strategy, partnership development, and long-term vision.

Ivo Putman
Founder & COO

Keeps the ecosystem running. Every process, every division, every operational detail, he owns it.

Gianluca Simonelli
MD, Vitalforce Creatives

Sets the creative standard, leads client relationships, and builds the brands that clients take to market.

Michael Hulscher
MD, Vitalforce Fulfillment

Runs global distribution from Rotterdam. Every shipment, every market, on time and to standard.

Quality isn't a box Stickman to tick.
It is our standard.

✔️ EFSA health claims framework
✔️ Novel Food Regulation (EU) 2015/2283
✔️ EU Cosmetics Regulation 1223/2009
✔️ CPNP notification requirements
✔️ Responsible Person compliance

✔️ FDA regulatory framework awareness
✔️ GMP standards (21 CFR Part 111)
✔️ GRAS ingredient status assessment
✔️ Supplement labelling (DSHEA) compliance

✔️ MHRA framework awareness
✔️ UK Cosmetics Regulation post-Brexit
✔️ FSA (Food Standards Agency) novel food guidance

We manufacture through a network of GMP-certified facilities: each audited, approved, and managed by Vitalforce Pharma.

Every product batch is subject to in-process quality control checks and Certificate of Analysis (COA) issuance before release.

Building responsibly.
At every stage.

We are at the beginning of our sustainability journey, and we believe honesty matters more than performance here. These are our commitments, the ones we mean, and the ones we’re actively working toward.

1

Responsible Sourcing
We work with ingredient and packaging suppliers who meet responsible sourcing standards. Procurement decisions reflect long-term values, not just lowest cost.

2

Sustainable Packaging
We advise on packaging that reduces environmental impact without compromising protection or shelf presence. Recyclable materials and responsible printing are standard recommendations.

3

Efficient Logistics
Our Rotterdam hub supports European markets with efficient distribution and reduced transit redundancy. We are developing measurable frameworks to lower our supply chain footprint.

4

Social Responsibility
We believe health and wellness should improve lives. We support fair labour practices across our supply chain and are formalising our social impact commitments.

Stickman
One connected group.

From our Rotterdam headquarters to Amsterdam, Minneapolis and Dubai — Vitalforce Group operates as a single, connected organisation across every time zone that matters.

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Rotterdam, NL

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Amsterdam, NL

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Minneapolis, USA

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Dubai, UAE

Rotterdam, Netherlands, HQ

Rotterdam is Europe’s most important logistics gateway and the beating heart of our EU operations. Our headquarters brings together group leadership, client partnerships, and creative direction.

Rotterdam, Netherlands, Design Studio

The creative home of Vitalforce Creatives.

A dedicated studio where our brand, design, and digital teams work alongside clients to build the brands of the future.

Amsterdam, NL

Our Amsterdam office is the headquarters of Vitalforce Labs, the formulation and R&D heart of the group. From here, our science team develops and validates supplement formulations, manages ingredient sourcing, and drives the product innovation pipeline for brands across Europe.

Minneapolis, USA

From Minneapolis, we operate Vitalforce Labs’ dedicated North American manufacturing and formulation facility. This hub supports US-market product development, enables faster turnaround for brands entering or scaling in the United States, and anchors our Vita-Pros strategic partnership.

Dubai, UAE

Our Dubai presence supports Vitalforce Group’s expansion into the Middle East and serves as a gateway for brands targeting high-growth markets across the Gulf region, South Asia and beyond. Dubai is central to our international growth strategy and our Expansion division’s global operations.

Stay connected

Discover updates, milestones, and perspectives from across the Vitalforce ecosystem.

Build with infrastructure. Not vendors.

Ready to bring your next product to market?