Built to Solve It All: The Story Behind Vitalforce Group
How Todd Wijnstekers and Ivo Putman turned a fragmented, slow-moving industry into a vertically integrated global operation built on discipline, vision, and an obsession with getting it right.
We are building something ambitious. We are looking for people who match that ambition and who want to build it with us.
We are a fast-moving, genuinely ambitious group that is building something new in an industry that is growing rapidly. The people who thrive here take ownership, work across disciplines, and care about the quality of everything they touch.
Vitalforce runs on clear accountability, structured collaboration, and measurable standards. These pillars define the environment you are stepping into.
Ownership
We hire people who take responsibility for outcomes, not just tasks. If something needs to happen, you make it happen.
Quality
We care about the detail. In a product, in a client communication, in a presentation deck. Quality is a non-negotiable.
Collaboration
We are a team with complementary expertise. The best results come from people who work across disciplines and share knowledge freely.
Ambition
We are trying to build something that hasn't existed in this industry before. We expect everyone on the team to be genuinely excited about that.
A founding team with a shared conviction, that integrated infrastructure builds great brands.
Leads the group's commercial strategy, partnership development, and long-term vision.
Keeps the ecosystem running. Every process, every division, every operational detail, he owns it.
Sets the creative standard, leads client relationships, and builds the brands that clients take to market.
Runs global distribution from Rotterdam. Every shipment, every market, on time and to standard.
Where are we working from
Our home base is Rotterdam, one of Europe’s most international, design-forward, and commercially dynamic cities. Our headquarters and design studio are both here. If you want to be at the centre of what we’re building, Rotterdam is where that happens.
From our Rotterdam headquarters to Amsterdam, Minneapolis and Dubai — Vitalforce Group operates as a single, connected organisation across every time zone that matters.
Rotterdam, Netherlands, HQ
Rotterdam is Europe’s most important logistics gateway and the beating heart of our EU operations. Our headquarters brings together group leadership, client partnerships, and creative direction.
Rotterdam, Netherlands, Design Studio
The creative home of Vitalforce Creatives.
A dedicated studio where our brand, design, and digital teams work alongside clients to build the brands of the future.
Amsterdam, NL
Our Amsterdam office is the headquarters of Vitalforce Labs, the formulation and R&D heart of the group. From here, our science team develops and validates supplement formulations, manages ingredient sourcing, and drives the product innovation pipeline for brands across Europe.
Minneapolis, USA
From Minneapolis, we operate Vitalforce Labs’ dedicated North American manufacturing and formulation facility. This hub supports US-market product development, enables faster turnaround for brands entering or scaling in the United States, and anchors our Vita-Pros strategic partnership.
Dubai, UAE
Our Dubai presence supports Vitalforce Group’s expansion into the Middle East and serves as a gateway for brands targeting high-growth markets across the Gulf region, South Asia and beyond. Dubai is central to our international growth strategy and our Expansion division’s global operations.
How Todd Wijnstekers and Ivo Putman turned a fragmented, slow-moving industry into a vertically integrated global operation built on discipline, vision, and an obsession with getting it right.
How Vitalforce Group makes multi-market expansion a single conversation instead of a logistical nightmare
The Vitalforce Group ecosystem: what happens when every stage of the brand lifecycle actually talks to each other
Stay up to date, join our list.
Discover updates, milestones, and perspectives from across the Vitalforce ecosystem.
Ready to bring your next product to market?
